Youmi Beauty Just Made Your Hair Routine Personal

In a world where one-size-fits-all no longer applies to beauty, Youmi Beauty is rewriting the rules of haircare. Known for setting the standard in performance-led beauty, Youmi Beauty has just launched its most personal innovation yet: Made for Me – a fully customizable haircare collection designed to give women complete control over their routine. Founded […]

In a world where one-size-fits-all no longer applies to beauty, Youmi Beauty is rewriting the rules of haircare.

Known for setting the standard in performance-led beauty, Youmi Beauty has just launched its most personal innovation yet: Made for Me – a fully customizable haircare collection designed to give women complete control over their routine.

Founded by Lebanese entrepreneur and influencer Youmna Khoury, the brand has become a regional favourite for beauty that blends luxury with relatability. With Made for Me, Youmi Beauty introduces sulfate- and silicone-free shampoo and conditioner bases, made in Italy and designed to be mixed with one of five targeted serums for shine, volume, hydration, frizz control, or color protection.

Infused with nourishing botanicals and sensorial notes like coconut water, jasmine, frozen mint, and cedarwood, the collection delivers visible results and a luxe, spa-like experience from the very first wash.

If you want to make the most of the Made for Me routine, here are our 5 top tips for achieving glossy, salon-worthy hair at home:

1. Always rinse with cool water – It helps seal the cuticle and boost natural shine.
2. Don’t skip the serum – Mix a targeted Made for Me serum into your shampoo or conditioner for real results, from root to tip.
3. Limit heat styling – Or at least use a product with heat protection, like Youmi’s Hair Mousse.
4. Brush gently, starting from the ends – Prevents breakage and keeps hair looking polished.
5. Sleep on a silk pillowcase – It reduces friction, helping hair stay smooth and shiny overnight.

With sleek, sustainable packaging and an ethos rooted in empowerment, clean beauty, and purpose, Made for Me is a standout addition to the region’s luxury haircare space.

The full collection is available now at youmibeauty.com.