As a brand that lives and breathes specialty coffee, World of Coffee 2025 is an incredible platform for us to showcase our passion, innovation, and commitment to sustainability,” said Aaron Marshall, General Manager of ROR Coffee Solutions. “We look forward to connecting with the coffee community, sharing our vision for the future, and inspiring both businesses and coffee lovers to embrace the transformative power of coffee.
The countdown is on for one of the most anticipated events in the coffee industry. From February 10th to 12th, the Dubai World Trade Center will host World of Coffee 2025, and ROR Coffee Solutions, the Emirati-owned leader in specialty coffee, is set to make a lasting impression. Known for its cutting-edge coffee solutions and steadfast commitment to sustainability, ROR Coffee Solutions is ready to captivate coffee enthusiasts and industry professionals alike.
At Hall Z5, Stand B5, visitors can immerse themselves in an extraordinary coffee experience. Live brewing demonstrations will take center stage, highlighting various techniques such as pour-over, AeroPress, Chemex, and cold brew. These interactive sessions will showcase the artistry and precision that define specialty coffee, inviting attendees to explore its depth and versatility firsthand.
For those eager to indulge their senses, ROR Coffee Solutions will host interactive tasting sessions, offering a flavorful journey through its single-origin and house blends. Guests will savor premium green coffee sourced from renowned farms in Kenya, Brazil, Costa Rica, Yemen, and Colombia. More than just direct sourcing, ROR Coffee Solutions places a strong emphasis on sustainability, ethical trade, and meaningful community support. By prioritizing eco-friendly practices and giving back to coffee growers, the brand ensures every cup delivers both exceptional flavor and a positive impact.
In addition to its immersive coffee experiences, ROR Coffee Solutions is set to unveil exciting expansion plans during the event. Visitors will be among the first to hear exclusive announcements regarding the company’s regional and global growth strategies. From broadening its range of organic coffee offerings to strengthening its presence in the GCC and entering new international markets, ROR Coffee Solutions is gearing up for a transformative year ahead.
Sustainability remains at the core of the company’s mission, and attendees will gain insight into ROR Coffee Solutions’ ongoing eco-friendly initiatives. From biodegradable packaging to electric delivery vehicles, these efforts are part of the brand’s ambitious goal to reduce its carbon footprint by 20% by the end of 2025.
“As a brand that lives and breathes specialty coffee, World of Coffee 2025 is an incredible platform for us to showcase our passion, innovation, and commitment to sustainability,” said Aaron Marshall, General Manager of ROR Coffee Solutions. “We look forward to connecting with the coffee community, sharing our vision for the future, and inspiring both businesses and coffee lovers to embrace the transformative power of coffee.”
Since its inception in 2017, ROR Coffee Solutions has been redefining the coffee experience through remarkable growth and innovation. The company achieved an impressive 120% growth in 2024, largely fueled by its revolutionary coffee bar concept. Designed to integrate seamlessly into workplaces, these coffee bars provide tailored setups, expanded services, trained staff, and ongoing maintenance. The results have been significant, with client reports indicating a 20% boost in employee productivity due to these on-site coffee solutions.
By partnering with major hotel groups, leading coffee chains, and corporate offices, ROR Coffee Solutions has established itself as a true pioneer in the coffee industry. With a vision of transforming workplaces and elevating coffee culture, the brand’s influence continues to grow, promising a dynamic future ahead.
Founded in 2017, Rate of Rise Coffee Solutions (ROR) is a homegrown Emirati-owned enterprise, serving as the premier one-stop shop for all coffee needs across the GCC region. With a commitment to excellence and sustainability, ROR proudly sources specialty green coffee from farms in Kenya, Brazil, Costa Rica, Yemen, and Colombia.
For coffee lovers and industry professionals alike, World of Coffee 2025 promises to be an unmissable event—one where ROR Coffee Solutions will once again push the boundaries of innovation and sustainability in specialty coffee.
