What’s Brought to Life” at ME by Meliá Dubai is an exhibition celebrating identity, transformation, and creativity. Featuring the works of portrait artist Natalya Urmanova and jewelry designer Elvira Iurova, the showcase blends powerful art and design to inspire self-discovery and personal growth.
ME by Meliá Dubai is set to reignite its Cultural Connection on February 13th, 2025, with the launch of a powerful new exhibition, “What’s Brought to Life.” This annual event transforms the hotel into a dynamic hub of artistic innovation, spotlighting regional creativity and reaffirming ME by Meliá Dubai’s role as a leading champion of contemporary culture.
This year’s edition features a groundbreaking collaboration between two visionary artists: Natalya Urmanova, a renowned portrait artist, and Elvira Iurova, an acclaimed jewelry designer. Together, their work explores the depths of human identity, self-expression, and transformation. The exhibition invites guests to embark on an immersive journey, blending portraiture and symbolic craftsmanship to challenge perceptions and redefine personal narratives.
At the heart of “What’s Brought to Life” lies a unique creative partnership that bridges two distinct yet complementary artistic worlds. Urmanova’s portraits delve into the hidden dimensions of identity, offering a mirror to her subjects’ untapped potential. Through her lens, portraits transcend traditional representation, serving as reflections of inner strength and self-discovery. Iurova’s jewelry follows a similar philosophy. Her designs go beyond aesthetics, embodying empowerment through gemstones carefully selected for their symbolism and energy. Together, their work sparks a powerful dialogue—an exploration of the human soul as a blank canvas, continuously shaped by life’s experiences.
Urmanova brings over 15 years of experience in the fashion industry, having worked with global luxury brands like Louis Vuitton, Prada, and Saint Laurent. Her journey from high fashion to photography marked the discovery of her true passion: capturing human emotion and translating it into timeless art. Iurova, on the other hand, earned global acclaim with her artistry, recently winning the Best Exclusive Jewelry Designer title at Milan Jewelry Week 2023. Her designs are not merely adornments—they are intimate reflections of resilience and personal growth.
“What’s Brought to Life” isn’t just an exhibition—it’s an invitation to explore the transformative power of art. Hosted by ME by Meliá Dubai, the showcase is a space where creativity sparks meaningful dialogue, inspiring both art enthusiasts and casual visitors alike. Through the fusion of portraiture and symbolic design, the exhibition offers guests the opportunity to experience art as a catalyst for self-discovery.
ME by Meliá Dubai, located within the iconic Opus building designed by the late Zaha Hadid, continues to be a destination for those seeking a dynamic, immersive experience. With its innovative architecture and commitment to creativity, the hotel offers more than just a place to stay—it offers a space where art, culture, and inspiration intersect. Guests will find themselves surrounded by cutting-edge design, world-class dining, and unique experiences that go beyond the ordinary.
Whether you’re an art lover, a design enthusiast, or simply seeking a place to explore your own creativity, “What’s Brought to Life” promises to be an unforgettable experience. The exhibition is open to all who wish to uncover the profound intersection of portraiture, design, and the endless possibilities of human expression.
