Luxury fashion is no longer just about exclusivity—it’s about evolution. Endless, the UAE’s leading circular fashion platform, is redefining high-end style with a bold new collaboration at BCH:CLB, Dubai’s ultimate poolside destination. This partnership isn’t just about fashion—it’s a fusion of sustainability, style, and sun-soaked luxury. From a designer-packed fashion hub to an immersive weekly event, Endless is setting a new benchmark for modern, conscious glamour. Discover how this game-changing collaboration is reshaping Dubai’s fashion scene.
Two powerhouses are coming together to transform Dubai’s ultimate ladies’ day into an electrifying experience like no other. BCH:CLB, the city’s go-to luxury poolside playground, is taking its legendary DOLLHOUSE DAY:CLB to bold new heights this season. In an exclusive month-long collaboration with Endless, the UAE’s leading circular fashion platform, the event promises high-energy entertainment, elite exclusivity, and all-out indulgence.
Kicking off on Friday, 7th February, and running every Friday from 12:00 PM to 5:00 PM, this is more than just a beachside escape—it’s a celebration of luxury, music, and fashion, all set against the stunning backdrop of Palm Jumeirah’s iconic shoreline.
DOLLHOUSE DAY:CLB isn’t just another ladies’ day—it’s an unrivaled beachside party experience. Think plush loungers, Instagram-worthy décor, and an atmosphere buzzing with non-stop energy. Whether you’re basking in the sun or dancing to high-octane beats, the vibe is unmatched. Every Friday, guests will be treated to vibrant beats, curated entertainment, and an afternoon of seamless indulgence.
For the first month, Endless joins the party, bringing its curated selection of high-end designer pieces from over 500 coveted brands. Guests will have the exclusive chance to browse and shop luxury fashion while soaking in the high-energy atmosphere.
Ladies can indulge in a vibrant feast, starting with Watermelon Feta, Roasted Peppers, and Pink Beetroot Hummus—fresh, flavorful, and perfect for poolside grazing. The main selection includes Salmon Skewers, Mini Souvlaki Skewers, Sliders with Fries, or Pizza, each crafted to perfection. To round it off, a selection of irresistible sweet treats will be served throughout the afternoon.
No ladies’ day is complete without unlimited signature drinks, ensuring an effortlessly refreshing experience. From house grapes and sparkling beverages to expertly crafted cocktails, there’s no better way to sip, soak up the sun, and unwind in Dubai’s vibrant poolside scene.
And while DOLLHOUSE:CLB is all about the ladies, there’s something for the gentlemen too! For AED 295, men can enjoy five bottles of ale, paired with a pizza and fries—the perfect weekend indulgence.
Whether catching up with friends or making new memories, DOLLHOUSE DAY:CLB is the ultimate Friday escape—blending great food, drinks, live entertainment, and an unmissable high-energy vibe for an unforgettable start to the weekend. Early reservations are highly encouraged to secure a spot at this must-attend weekly event.
BCH:CLB brings the essence of the Mediterranean to Dubai’s Palm Jumeirah, offering more than just a beach club experience. It’s a dynamic weekend escape where guests can lounge by the pool, sip refreshing cocktails, and indulge in Mediterranean-inspired cuisine. With VIP cabanas, on-site retail, and live entertainment, BCH:CLB seamlessly blends relaxation and vibrant energy, making it one of Dubai’s most sought-after destinations.
