Youmna Khoury, Founder and Chief Executive Officer of Youmi Beauty, has been recognized on the Forbes Middle East 30 Under 30 list for 2025, in the Commerce & Finance category. Khoury’s journey is one defined by resilience and vision. Having grown up in an orphanage, she built her career from the ground up, transforming personal […]
Youmna Khoury, Founder and Chief Executive Officer of Youmi Beauty, has been recognized on the Forbes Middle East 30 Under 30 list for 2025, in the Commerce & Finance category.
Khoury’s journey is one defined by resilience and vision. Having grown up in an orphanage, she built her career from the ground up, transforming personal determination and discipline into a thriving business. In 2017, she founded Youmi Beauty, leveraging her credibility and strong social media presence to create a brand rooted in trust, quality, and community.
Her ability to authentically connect with millions of followers across Instagram and Snapchat has been a key driver behind Youmi Beauty’s growth, strengthening brand loyalty and accelerating its rise across the region. What began as an e-commerce destination for premium contact lenses, lashes, and hair extensions has since evolved into a multi-category beauty company expanding into body care, skincare, and fragrance.
In 2024, Youmi Beauty recorded 12.8% revenue growth, reaching $2.7 million, followed by a 60% increase in the first nine months of 2025, reflecting strong consumer demand and effective brand execution. The company partners with international manufacturers in Italy, South Korea, and China, and continues to invest in future growth.
Expansion plans include the launch of a combined beauty clinic and salon, with the first location set to open in Dubai, followed by expansion into Saudi Arabia, alongside continued product innovation and market expansion.
Based in the UAE and rooted in Lebanese heritage, Khoury’s leadership has positioned Youmi Beauty as a regional beauty powerhouse. Her inclusion on the Forbes Middle East 30 Under 30 list underscores how personal resilience, digital influence, and business excellence have directly shaped the brand’s success and long-term vision.
