The Middle East is witnessing a significant transformation in shapewear trends, as demand for high-performance compression garments continues to rise. Analysts project that the GCC shapewear market will reach USD 3.5 billion by 2028, fueled by the expansion of e-commerce, shifting fashion preferences, and the growing appeal of sculpting and support solutions that cater to […]
The Middle East is witnessing a significant transformation in shapewear trends, as demand for high-performance compression garments continues to rise. Analysts project that the GCC shapewear market will reach USD 3.5 billion by 2028, fueled by the expansion of e-commerce, shifting fashion preferences, and the growing appeal of sculpting and support solutions that cater to both traditional and contemporary wardrobes.
This shift is evident in the performance of METRO BRAZIL, a key player in the premium innerwear category, which has reported a 166% year-over-year increase in sales within the GCC. The brand’s growth reflects broader market trends, as Middle Eastern consumers increasingly seek high-compression, breathable innerwear that provides both sculpting and comfort for everyday wear.
“Shapewear is evolving beyond aesthetics. Today’s consumers in the GCC want versatile, high-performance solutions that integrate seamlessly into their wardrobes, whether under abayas, kaftans, or couture fashion,” said Alaa Kara Ali, CEO & Founder of METRO BRAZIL. “The region’s growing appetite for shapewear signals a lasting shift toward body-contouring solutions that prioritize both functionality and comfort.”
The acceleration of digital retail is a major force driving the industry forward, with e-commerce platforms like Amazon and Noon playing a key role in expanding access to premium shapewear. As part of this shift, METRO BRAZIL has strategically expanded its presence on these marketplaces in 2024, strengthening its position in the region’s fast-growing online retail sector. The company’s digital-first approach, combined with an advanced logistics network – including its Dubai CommerCity warehouse and partnerships with SMSA, Aramex, and DHL – ensures rapid and seamless delivery, meeting the increasing demand for high-end fashion solutions across the GCC.
Beyond logistics, innovation in fabric technology is also shaping the market. METRO BRAZIL continues to refine its designs with advanced compression materials, seamless layering solutions, and modesty-friendly shapewear, responding to the region’s unique fashion needs. As consumers move toward premium innerwear that enhances both style and confidence, brands investing in high-tech fabrics, breathable compression, and sustainable materials are seeing increased demand.
Looking ahead, METRO BRAZIL is exploring potential brick-and-mortar expansion to further strengthen its presence in the GCC. With the global shapewear market projected to hit USD 218.19 billion by 2028, the Middle East is becoming a focal point for industry growth, as brands navigate a rapidly evolving landscape where convenience, luxury, and innovation define consumer choices.
To shop METRO BRAZIL’s collections, available online and shipping worldwide, visit: https://metrobrazil.com
